I know it's tempting to send customers a link to your Avon store/ affiliate link. But customers browsing the Digital Brochure are 10 TIMES more likely to purchase (Source: Google Analytics 2022).
That's HUGE!
But how you send it matters too.
You don't want to sound too sales-y and people don't want to feel like you are sending out bulk messages (even if you are.)
Here's a script you can send along with the link to your Digital Brochure to make people WANT to click.
(Not sure how to find the link to your Digital Brochure? Click here to watch and see.)
Steal This Script
Pro Tip: we find that people are most likely to actually look (and buy) when you send it to them individually.
You can send through text, private message, email, etc.
Here's some suggested wording you can customize and add/or delete parts.
The more personal you make it, the better!
"Hi NAME, when was the last time you've seen an Avon brochure? I recently joined Avon and I've been blown away by all the new products!
I was just flipping through and saw we have PRODUCT NAME OR DESCRIPTION OR GREAT DEAL and I thought of you right away. If I send you a link to via the current book, would you be open to taking a look?
If so, great, and if not, no big deal. Have a great day!
Notice a few things:
I'm NOT explicitly asking for them to purchase.
I mentioned a specific product. So take a minute to look through the book yourself and choose a product to lead with.
I said "I thought of you right away." You can dig deeper here and mention something specific you know about them.
I gave them an "out". It' ok I they don't want to! This takes the pressure off. And if they aren't open to taking a look, you can just move right along :) There are lots of others who will be exciting to see what Avon has these days! Your job is to find THEM.
Pro Tip: look at their social media and you'll learn tons about them instantly!
EXAMPLE: Are they going on vacation where the bugs are biting?
Name the Skin So Soft Big Guard and why you thought of them.
"I saw we have Skin So Soft Bug Guard and I thought of you right away. It's the #1 deet free bug repellant in America and I know you're headed on vacation soon."
This same product could work for someone who lives in an area with mosquitoes, loves fishing, goes camping, etc. Just mention what about them speaks to the product in your reach out.
"I saw we have Skin So Soft Bug Guard and I thought of you right away. It's the #1 deet-free bug repellant in America and I saw your girls are prepping to go to Girl Scout camp soon."
or
"I saw we have Skin So Soft Bug Guard and I thought of you right away. It's the #1 deet free bug repellant in America and I know it's almost fishing season."
or
"I saw we have Skin So Soft Bug Guard and I thought of you right away. It's the #1 deet free bug repellant in America and I know the mosquitos have been so awful in your area."
So when you send it, it could look like this:
"Hi Melissa, when was the last time you've seen an Avon brochure? I recently joined Avon and I've been blown away by all the new products.
I was just flipping through and saw we have Skin So Soft Bug Guard and I thought of you right away. It's the #1 deet-free bug repellant in America and I know the mosquitos have been so awful in your area. If I sent you a link to view the digital brochure, would you be open to taking a look?. It's on page 75. :)
If so, great, and if not, no big deal. Have a great day!
Want to know how to add little facts about the product into your message? Click here to see how I do it.
And, don't forget to follow up!
xoxo,
Lydia
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